Case Study 1
International Strategy

Prepared readiness assessment across the organisation and defined and managed work streams to enable international growth across logistics, systems, structure, processes, marketing, etc

Delivered international strategy plan with revenue targets, business models and roll-out plan

Worked cross-functionally to introduce international ambitions and explain requirements and implications of moving from a single-market mindset to an international growth mindset.

Case Study 3
International Expansion

Prepared readiness assessment across the organisation and defined and managed work streams to enable international growth across logistics, systems, structure, processes, marketing, etc

Delivered international strategy plan with revenue targets, business models and roll-out plan

Worked cross-functionally to introduce international ambitions and explain requirements and implications of moving from a single-market mindset to an international growth mindset.

Case Study 5
Post-merger Integration

Led the post-merger integration of the EMEA retail channel of a leading action sports group.

Identified and delivered on synergies through the optimisation of the store network, and via integration and rationalisation of multiple teams into one.

Optimised product assortment and brand mix to increase space productivity and overall store profitability.

Case Study 2
Wholesale Strategy

Review and implementation of new brand enhancing partnership strategy

Assessed existing wholesale strategy, including profitability and brand contribution.

Defined future objectives and relevant future models, including terms, brand relevance, geographical focus, and organisational requirements.

Rationalised wholesale channel structure to maximise market growth and profitability and ability to effectively operate new models and channels.

Case Study 4
International Expansion

Developed franchise proposition to drive international expansion of DTC-led fashion brand.

Created brand- and operating guidelines and established internal processes to support store opening process in new markets via franchise partners.

Launched first international franchise store within 9 months.

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Groa Portfolio

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